Blending retail and digital for bricks-and-mortar shops
If you are, then don’t miss out on your opportunity to get 12 hours of high-quality digital business support. FREE!
The success and growth of online shopping is frequently seen as contributing to the decline in high street shops – magnified in recent times with the spread of COVID-19.
The online world has become more dominant in what was traditionally a brick and mortar environment but there is still room for both
Clearly, having an online presence is no longer a luxury, but a necessity for retailers.
If local retail businesses are to continue to flourish, especially in a post COVID world, then it’s more important than ever to embrace digital technology and make it work for you.
COSMIC is offering the following workshops, free, to all eligible retail businesses.
To qualify for this free support, you must:
- Be a sole trader, micro business or SME
- Have an annual turnover of less than €50m (approx. £42m)
- Employ fewer than 250 people
- Have a balance sheet value of less than €43m (approx. £36m)
- Be less than 25% owned by another company or combination of companies
- Have received less than €200,000 of public-funded support in the last 3 years
Workshops will be delivered via ZOOM.
Qualifying businesses may attend a maximum of three digital workshops.
Qualifying businesses are required to complete a separate business diagnostic with an advisor.
The Heart of the South West Growth Support Programme is receiving up to £1,294,302 of funding from the England European Regional Development Fund (ERDF). The accountable body for this programme is Devon County Council.
November 5th 2020 – 0930-1230
The world of ecommerce and selling online has come a very long way in the past few years, and there’s more competition than ever.
Our straight forward, no fuss workshop, will guide you through setting up a successful online shop, establishing your online selling strategy, online customer service, payment options and the rules for online and distance selling.
Digital Marketing Strategies for Retail Businesses
November 19th 2020- 0930-1230
Is it time for you to take a more planned approach to your digital marketing? This workshop will help you to develop your own digital marketing strategy.
Learn how to build a digital marketing plan to reach your customers, raise awareness, interest and a create desire to purchase your products.
You will be introduced to six digital marketing channels and learn how to set up your own SMART digital marketing goals by choosing your primary and secondary channels.
You will also be shown how to build your customer persona and effectively measure your success.
We will take you through the key activities and decisions you’ll need to make in order to create your own digital marketing strategy.
Search Engine Optimisation for E-Commerce
December 2nd 2020 – 0930-1230
Getting your online shop more views can make a huge difference to your sales.
Bringing in more sales without risking your money on advertising can be a great way to build your e-commerce empire.
While that all sounds amazing, it’s easier said than done. You can’t do any of that without powerful SEO for your online shop (making it easier for people to find).
This workshop will explain how Google works and the key to getting your online shop noticed and visible in Google and the other search engines.
Social Media for Online Retail Businesses
December 18th 2020 – 0930-1230
As a retailer, you’re most likely aware how important social media is.
An active social media presence will enhance brand awareness, trust and reputation. These elements help to increase your sales and enable you to develop a community of online advocates for your business.
But how exactly do you become successful on social media? How do you create a sustainable social media strategy? How can you be sure customers will engage and interact with your business?
In this workshop, we take a look at the following:
- How to get customers to connect with your business on social media
- A list of tools to help you start collecting insights about your customer base
- Tips to help you create your first social media strategy
Please include in your email the name and date of the workshop(s) you would like to attend.