Burnham-on-Sea & Highbridge Town Council



Social care like you’ve never seen it before – bold new recruitment campaign launched in Somerset

The ‘My Time to Care’ campaign was shot entirely in Somerset and stars local carers in six new videos being launched today (Monday, January 16).

Somerset County Council has joined forces with the NHS and Registered Care Providers Association for the new campaign, which aims to empower carers, and show how working in social care in Somerset is a respected, meaningful, and fun career choice.

Cllr Heather Shearer, Somerset County Council Executive Lead Member for Adult Social Care, said: “For too long, social care has had an image problem, with carers often depicted as beneath the people they are caring for; helping people into chairs, bringing them tea and tablets, sitting on the floor beside them.

“Though this seems subtle, it can influence the way both carers themselves and the wider world perceive the profession – especially when you compare this to the way other professions are presented.
“Yet working in care requires tremendous resilience, strength, courage, and selflessness – carers were among the great heroes of the pandemic, willing to put themselves at risk to care for other people. These videos and images were developed to show carers as they really are – strong, capable, resilient professionals who do fun, rewarding work which they passionately care about.”

The campaign emphasises how a career in care in Somerset presents an opportunity to rebel and ‘break free from behind a desk’, embarking on a career filled with meaningful human interaction and job satisfaction. Each video is specifically tailored to target a different age group that may be interested in a career in care.

The Council has simplified the application process too. Anyone who is interested just has to visit www.proudtocaresomerset.co.uk and leave their details, and the team will get in contact with potential suitable roles.

The recruitment campaign will be promoted on social media, in the local media, and with advertising across Somerset. A recruitment event is set to take place at Somerset County Cricket Club on Tuesday, February 7.

Mel Lock, Somerset County Council’s Director of Adult Social Care, said: “A career in care in Somerset offers stability in a growing industry, and the chance for significant career progression. We are rightly proud of our care sector in Somerset.

“We do need more care workers in Somerset to meet increasing demand whether that is helping the elderly or younger adults who need care support.

“These videos show why Somerset is a fantastic place to work and show just how valued our care workers are here.”

Victoria Downing-Burn, Director of Workforce Strategy, NHS Somerset said: “The NHS in Somerset is working closely with the council to support this campaign because we recognise how important it is to build a strong foundation of partnership working, collaboration and innovation to help us all demonstrate the value of the roles we have available to and to support the future of health and care in the county.

“We know that working in health and care is an incredibly rewarding and fulfilling career and these films help highlight the wide range of amazing opportunities available in the care sector in Somerset. Roles such as these, not only provide an opportunity to harness passion, care and commitment, but they really make a true difference to the people they support.”

The six ‘My Time to Care’ videos are available to watch here.

Anyone interested in a career in care in Somerset is encouraged to visit www.proudtocaresomerset.co.uk.

Other News

Passenger Feedback Survey

Somerset Bus Partnership would like to collect your opinions about the buses in Somerset, how they can be improved, and the major issues affecting your use of the bus. They will use the results of

Office Closure

Due to the office being used as a Polling Station, Reception will be closed on Thursday 4th July. Contact us as usual via telephone & email.






Have our newsletter delivered direct to your inbox.

Be the first to hear our latest news.

Burnham-on-Sea & Highbridge Council Logo

Thank You

Please check your inbox for any email verifications to ensure you complete the signup process.

Records Retention Schedule

Financial Risk Management Policy - March 2023

Grant Application Kings Coronation Form

The Coronation of His Majesty King Charles III will take place on Saturday 6th May 2023, with an additional bank holiday on Monday 8th May 2023.

We are keen to hear from groups/organisations in Burnham-on-Sea and Highbridge that are looking to celebrate the Coronation. The Town Council has £1500 available to allocate to events being organised to celebrate the Kings Coronation. The maximum grant to be allocated per event will be £500.

You must meet the following criteria for your application to be considered:

– The event will be open to all members of the public

– The event will be free of charge

– The event will take place within the Coronation weekend

– The event will take place within Burnham on Sea or Highbridge


Applications will close on Monday 6th March at midday. 

Your organisation and contact details

What happens next....
Applications will be considered at the Finance and Resources Committee Meeting on Monday 13th March 2023. You will be notified after this date whether your application has been successful.
Burnham & Highbridge Town Council takes your privacy seriously and will only use your personal information for the purposes of contacting you about this grant. The Council’s privacy notice can be found here.

We use cookies to help make this site better. Read more about our cookie policy.

Skip to content